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make green tea your go to

simply natural and effective, why you should make green tea your go-to health, hair, and beauty ingredient

winter wonders

does the dryness of winter have you and your hair feeling down? here’s a look at all the best products to use when your hair and skin could use a moisture-rich pick-me-up. 

holiday gift guide

the holiday season is officially in full swing, and our powerhouse ingredient-packed kits and sets are here to help you with gift-giving inspiration.
inspiring women

inspiring the next generation of ceos and business owners with shay!

last month our ceo, shay hoelscher, was asked to speak with members of the kappa kappa gamma sorority at washington state university. she brought her unique insight to the next generation of business owners and ceos, inspiring them to dream big when it comes to their careers. 

get to know kukui

from healing wounds, to treating eczema, to boosting hair moisture and shine, here’s a look at all the benefits of another one of our powerhouse ingredients, kukui oil. 

heatless hairstyles for holiday fun

looking for a boost of hairstyle inspiration? here are six tutorials featuring heatless styling tips to help you find the perfect look for all of your holiday celebration needs.

deep-diving into charcoal

from removing harmful toxins from the body, to minimizing pores, to deep cleansing your scalp, here is a spotlight of one of our favorite powerhouse ingredients: charcoal.

all about that baobab

vitamin c, antioxidants, and so much more—here’s a look at all the benefits of our powerhouse ingredient baobab when it comes to your health, wellness, and hair.

recapping the incredible Evening En Blanc!

on august 22, our partner, Project Beauty Share, held their annual Evening En Black event to raise funds for women in need! our ceo, shay hoelscher, hosted her own en blanc watch party with her amazing friends and took us along for the ride! check it out below!  View this...