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FREE 3 oz smoothing solution + privé pouch with orders $75+

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your go-to summer hair care tips.

from sun and heat to salty seas to chlorine pools—summer may be the most fun-filled season. still, it can also do a good deal of damage to our hair. to make the most of those long summer days and hot summer nights without a worry, here are a few of...

how to drive growth in 2021

prive ceo, shay hoelscher was featured in the beauty industry report discussing driving growth in 2021

our ceo joins the women shifting gears podcast.

“do what you love. work with great people. make a difference in the world.” - shay hoelscher

say hello to our clean ingredients

from bamboo and green leaf tea to goji berries and sweet peas, here is a look at some of our favorite clean, power-house blend ingredients.
spotlight

women who inspire us

here are just a few of the many women who are inspiring us this month and every month of the year.

why changing your routine in winter, could be the best thing for your hair

we all know how cold weather affects our skin, but did you know winter takes a toll on your hair too? winter is here, and that cold, dry air can leave you with brittle, damaged hair. as the weather changes, your hair care routine should change with it. the harsh...
how toprivéprivé products

hair washing 101

our educator collette silva is here to teach you how to wash your hair like a pro!

meet saji

  from a young age, saji put odds and ends together to make jewelry and sold them in her neighborhood. when she grew up and she it a career. her neighborhood may have gotten bigger, but her passion hasn’t changed. get inspired by saji in our latest privé portrait. she is an...

meet laremy

  whether she's watching from the crowd or pouring her heart into some vocals, hardcore is her passion. listen in as she discusses her hair routine and how highlighter changed her life in this privé portrait. for this privé portrait, we spoke to laremy, the vocalist of give way, a...