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why changing your routine in winter, could be the best thing for your hair

we all know how cold weather affects our skin, but did you know winter takes a toll on your hair too? winter is here, and that cold, dry air can leave you with brittle, damaged hair. as the weather changes, your hair care routine should change with it. the harsh winds and freezing temperatures can cause dryness, static, and even breakage. instead of getting stuck in the same old routine, take these steps to show your hair a little love this winter and get back your hydrate, shiny mane.adjust your dietbetween a carb-filled thanksgiving and a sweets-filled holiday season, citrus doesn’t tend to be a priority for most of us and chances are, you’re running low on vitamin c. did you know missing this key vitamin could cause hair loss? turns out, the production of collagen relies on this vitamin. and collagen contains multiple amino acids found in keratin; your hairs primary building block. try adding a vitamin c supplement to your daily routine. additionally, always make sure you are drinking plenty of water.swap your shampoo & conditionerto give your hair a little boost, try swapping your usual shampoo and conditioner for a repairing duo. privé’s damage fix shampoo and conditioner are the perfect pair to revitalize your tortured locks without having to give up the curling iron. together these two work to hydrate and strengthen your hair’s elasticity. not to mention the silky soft texture you’ll no doubt notice after just one wash!avoid hot waterwhile it may be tempting to shower in extra hot water to fend off winter goosebumps, try dropping the temp to lukewarm or even cool. hair experts say washing with too hot of water can actually be the cause of your itchy dry scalp and hair. be gentle with your hair, especially during the winter.oil up for more hydrationif you’re hair is anything like mine, you shy away from any hair oils. for those of us with thinner hair, even the smallest amounts of hair oils can ruin a good hair day. but with prive’s vanishing oil, all it takes is one drop, spread through damp or dry hair. the end result; shiney, well-hydrated hair with absolutely no leftover residue! no more accidental grunge looks at work.brush when dryalthough it may be easiest to brush your hair right after a deep condition in the shower, dr. wilma bergfeld, m.d. suggests otherwise. the dermatologist from the cleveland clinic states, hair is more fragile when wet. so give your hair some time to air dry before before running a soft-pronged brush through it.now that you’ve got the tips and tricks, switch up your hair care routine this season. before you know it, your tendrils will be soft, hydrated, and healthy once again.- leslie berlin, guest writer

hair washing 101

our educator collette silva is here to teach you how to wash your hair like a pro!

meet saji

  from a young age, saji put odds and ends together to make jewelry and sold them in her neighborhood. when she grew up and she it a career. her neighborhood may have gotten bigger, but her passion hasn’t changed. get inspired by saji in our latest privé portrait. she is an...

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  whether she's watching from the crowd or pouring her heart into some vocals, hardcore is her passion. listen in as she discusses her hair routine and how highlighter changed her life in this privé portrait. for this privé portrait, we spoke to laremy, the vocalist of give way, a...

meet lauren

  beginning at a young age, music was a part of lauren's life. now she inspires her listeners with the music she creates. for this prive portrait, we sat down with lauren, a musician out of la. watch her interview below to get inspired by her song writing process, style and her advice for breaking...

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  she loves art so much she made it her job. let her tell you all about tattooing, her beauty routine, and her journey in this prive portrait. for this prive portrait, we sat down with stevi beets, a tattoo artist whose beautiful artwork is featured on the skin of...

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privé’s charity of choice is making 2020 a lot better for women in need

privé is proud of the women in need and families that will benefit from the money raised at 2020’s virtual evening en blanc, hosted by project beauty share.

keep your blonde: tips to prevent your hair from turning yellow or brassy

from products to hair styling tricks, discover eight easy ways to keep blonde hair bright and free of brassy gold and orange tones.   so, you finally got that perfect shade of blonde, but now you’re up against the many forces that can damage and ruin it. they say blondes...

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discover how to incorporate habits that will generate less waste into your daily routine. for earth month, and for every day, let's make a pledge to build lifestyle habits that promote a healthier, more sustainable planet. stumped on how to go about creating less waste? we've done the hard part....

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julie farley, founder of project beauty share (a privé partner), explains how donations to local shelters can improve the lives of vulnerable women, children and families affected by the coronavirus. for most living through the coronavirus, their beauty routines have changed, and access to simple hygiene items isn’t guaranteed. while...

how to be a sustainable stylist

sustainable living doesn’t happen overnight. take positive actions as a hairstylist and learn how to be more eco-conscious when stepping into the salon. many of us are realizing the importance of lessening our negative impact on the environment, not only at home but within our work life as well. we...

never end up with a bad hairstylist or salon again: here’s how to find the right one

find the best stylists by asking friends and family, stalking their social media and websites, booking a trial appointment, and asking for a consultation. the search is on for a new stylist if: 1. you moved; 2. your hairstylist is on hiatus or; 3. you’ve had one too many lousy...

check off our 2020 spring beauty bucket list with us

these picks on our 2020 spring beauty bucket list will be big in the new year, including acne patches, cleansing oil, and privé products for your shower. whether it’s the dry winter months affecting your skin and hair or you’re just looking to shake up your beauty routine, spring is...

best foods for hair growth

having a good hair day has empowering and uplifting effects on one's day. who doesn't walk a little taller and exude confidence when their hair is styled just right? a good hair day starts with full, healthy locks - and healthy locks start at the root where the hair grows....

privé in pasadena

take a peek behind the scenes at our 2019 photoshoot and enjoy the work of our inspirator, collette silva!