“A partnership dedicated to being an engine for good”
March 6, 2025 – Privé, a proudly women-owned business, is thrilled to continue its partnership with Sabré Cook for the 2025 Porsche Carrera Cup North America season. Dedicated to empowering individuals through clean, high-performance haircare, Privé embodies the spirit of women inspiring women, making this continued collaboration with Cook a perfect match.
Cook will compete in the full Porsche Carrera Cup North America season with JDX Racing, kicking off at Sebring International Raceway from March 12-14. With Privé’s continued support, she will push forward in one of the most competitive racing series in the world, inspiring the next generation of female athletes along the way.
“Our continued partnership with Sabré Cook is more than just a sponsorship—it’s a statement,” expressed Shay Hoelscher, Founder/CEO of Privé Hair. “We are a brand that believes in breaking barriers, pushing boundaries, and uplifting women who are fearless in the pursuit of their dreams. Sabré truly embodies that spirit on and off the track, and together, we are redefining what’s possible in both beauty and motorsports. This partnership is about empowerment, resilience, and inspiring the next generation to chase their passions unapologetically. Privé is proud to stand beside Sabré as she continues to pursue her dreams and make history.”
At the core of Privé’s philosophy is being an "engine for good"—a driving force behind positive change, innovation, and empowerment. This means not only creating clean, high-quality haircare but also supporting and uplifting women, breaking barriers, and using business as a platform for progress. Whether in beauty or motorsports, Privé is dedicated to fueling confidence, strength, and success.
With a shared commitment to excellence, performance, and authenticity, Privé and Cook continue to prove that confidence and empowerment transcend industries—from the racetrack to the salon. Guided by its motto, "clean. pure. good.", Privé remains committed to providing high-quality, natural haircare while supporting strong, fearless women who break barriers in their respective fields.
“I draw so much inspiration from having Privé alongside me,” added Cook. “Their belief in breaking boundaries and uplifting women aligns perfectly with my journey in motorsports. I’m proud to represent a brand that stands for empowerment and quality.”
Fans can follow Sabré Cook’s journey throughout the season via her official social media channels and at PorscheCarreraCup.us. Watch all races live on Peacock, IMSA TV, and IMSA’s YouTube channel.