April 9, 2025, was more than just a beautiful day at the Thermal Club—it was a defining moment for privé products. Hosting four incredible editors at such an exhilarating location was not merely about showcasing our brand; it was about deeply sharing the heartbeat of privé.
As a CEO, founder, racing driver, and advocate for women's empowerment, I've always believed the spirit of motorsports mirrors the essence of privé—precision, authenticity, resilience, and unyielding performance. Each lap on the track teaches discipline, clarity, and the value of pursuing perfection. Similarly, every product we craft at privé embodies these same exacting standards—high-performance, naturally clean formulas designed for transformative results.
During our event at the Thermal Club, editors didn’t just hear our philosophy—they felt it. They experienced firsthand how passion, precision, and innovation come together both behind the wheel and in our products. As we navigated corners on the racetrack, the parallels between racing and privé's journey were unmistakable: the meticulous focus on details, the relentless pursuit of excellence, and the courage to push boundaries.
Motorsports, much like beauty and wellness, are arenas where mediocrity isn't an option. At privé, we approach every ingredient selection, formulation, and product launch with the same mindset needed to excel on the track. High-performance means never settling—it means continuously evolving, improving, and innovating.
But at privé, high performance also means empowering women and giving back. Our commitment to female empowerment is deeply rooted in everything we do—celebrating women's strength, intelligence, and authenticity both on and off the track. Giving back to our community through meaningful initiatives and partnership with our non-profit, Project Beauty Share further amplifies our mission, ensuring we uplift and inspire as we grow.
This event reaffirmed why privé exists: to inspire strength, confidence, and authenticity in everyone who uses our products, mirroring the thrill and empowerment of speed. To me, beauty is not just about appearance—it’s about the experience of being your best, feeling your best, and daring to embrace your potential—the privé way!
I'm deeply grateful to our editors for joining us and understanding the powerful connection between privé products, motorsports, female empowerment, and our dedication to giving back. Our core values are not just promises—they’re proven on the track, trusted in everyday life, and dedicated to making a meaningful difference. Together, we're driving forward, setting new standards, and proving that high performance is not merely a goal—it's a way of life.
#engine4good