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hydration hero

this trio is here to save your hair from dry winter air.

receive a free, multitasking prep & protect spray

with a 12oz moisture rich duo purchase.

the new privé

we thrive on authenticity and transparency, products that perform and smell incredible, and inspiring confidence with #priveitforward

we live for good hair days, but we know you can't spend hours on your morning routine. our products are powered by the highest performing natural ingredients on the planet, developed to simplify your regimen.

clean

powered by clean fruit and plant ingredients, every bottle, jar, and can is enriched with natural superfuel antioxidants, revitalizing natural oils and strengthening proteins.

pure

our salon-quality products are made at our own facility with the purest water in america.

good

privé is pledging 1% of sales to charities that help women in need. our charity of choice is Project Beauty Share, an organization that provides hygiene, cosmetics and beauty products to women who may not otherwise be able to afford them.