meet our new minis
receive a free duo with the purchase of any treatment, styling or finishing product. select duo at checkout.
stay smooth on the go
get your travel smoothing solution and privé pouch free with orders over $75
our best. your faves.
the new privé
we thrive on authenticity and transparency, products that perform and smell incredible, and inspiring confidence with #priveitforward
we live for good hair days, but we know you can't spend hours on your morning routine. our products are powered by the highest performing natural ingredients on the planet, developed to simplify your regimen.
your go-to summer hair care tips.
from sun and heat to salty seas to chlorine pools—summer may be the most fun-filled season. still, it can also do a good deal of damage to our hair. to make the most of those long summer days and hot summer nights without a worry, here are a few of...
how to drive growth in 2021
prive ceo, shay hoelscher was featured in the beauty industry report discussing driving growth in 2021