"supporting women in all facets of life, including sports, has always been a passion of mine."

as a racing driver myself, I am fierce about inviting more women into the sport I love. this commitment is exemplified through our sponsorship of Sabré Cook, as the first female racing driver in the highly competitive Porsche Carrera Cup North America Series. Sabré’s journey in a traditionally male-dominated sport underscores the importance of representation and inspires countless women to pursue their dreams, no matter the barriers.

representation in sports, especially in fields historically dominated by men, is crucial. it challenges outdated norms and opens doors for future generations of women. by supporting Sabré Cook, we are not just sponsoring a driver; we are championing the idea that women belong and can excel in any arena they choose. this is vital in fostering a more inclusive and equitable environment within the sport.

interestingly, the viewership demographics reveal a promising trend: a significant percentage of the audience for such racing series are female. this highlights a growing interest and passion among women for the sport, further reinforcing the need for female representation on the track. it’s not just about participation; it’s about seeing themselves reflected in the heroes of the sport.

"I was very fortunate to be born into a racing family. my parents used to host supercross events, and one supercross Sunday in May my mom, Melissa, went into labor and I was born on race day!"

Sabré Cook is a professional racing driver and mechanical engineer originally from Grand Junction, Colorado but now residing in Indianapolis. she progressed from a successful professional karting career (14x Champion) into car racing in 2017 and has raced in a broad spectrum of series such as SCCA, Road to Indy, F4, F3, W Series, NLS, MX5, WRL, Porsche Sprint Challenge, and now Porsche Carrera Cup North America as the first female to do so. alongside racing, Sabré earned her Bachelor of Science in Mechanical Engineering from the Colorado School of Mines in 2017 and has gone on to work for companies like Infiniti (Nissan) Global, Renault F1 Team, Formula Mazda, and Paretta Autosport in INDYCAR.

I was very fortunate to be born into a racing family. my parents used to host supercross events, and one supercross Sunday in May my mom, Melissa, went into labor and I was born on race day! my father, Stacey, was also a professional motorcross and supercross rider. so naturally I rode a little 50cc motorcycle before I ever drove with 4 wheels. I used to sit on my dad’s bikes in the garage and make engine noises with my little brother, Tristan. however, my parents didn’t want us enduring the physically harsh and dangerous sport of motorcycle racing. so as a compromise we got into go-karts. I did my first kart race just before turning 8 years old, and went on to win my first World Championship at 13. I remember crossing the finish line as I won the race and reflecting on how incredibly special racing is, the exciting challenges it offers, and that I wanted to be a part of it for the rest of my life. 

privé products proudly supports the Fueling Dreams initiative, where CEO Shay Hoelscher and Sabré Cook, the first female driver in the Porsche Carrera Cup North America Series, join forces to challenge gender norms in motorsport and beyond. through mentorship, friendship, and shared determination, Shay and Sabré exemplify the power of women supporting women, championing representation and resilience on and off the track. together, they pave the way for future generations, inspiring others to pursue their passions with authenticity and tenacity, proving that with the right support, no dream is out of reach.