Dear Privé Family,
As we close out 2025, my heart is overflowing with gratitude for each of you — our customers, our stylists, our partners, our privé tribe. This year reminded me once again that privé is so much more than haircare. It is a community built on kindness, courage, and the belief that when we lift each other up, beauty ripples far beyond the mirror.
In 2025, we grew in ways that mattered. You chose clean, high-performance products for your hair and body. You shared your stories, your transformations, your loyalty. You helped us give generously through our “Engine 4 Good,” supporting Project Beauty Share and countless women rebuilding their confidence. You cheered for our journey on the racetrack as we partnered with trailblazer Sabré Cook, proving that women belong in every arena — including motorsports. And you kept inspiring us to push harder, think bigger, and lead with heart.
This year wasn’t just about milestones — it was about meaning. Every purchase from our brand helped someone else. Every kind message fueled us. Every new customer you introduced to privé expanded this circle of goodness we are so determined to grow. Thank you, from the bottom of my heart, for believing in our mission, our clean formulations, and the intention behind every bottle.
And now, we step boldly into 2026 — a year I believe will be our most inspiring yet.
In 2026, we continue our promise to deliver the purest, most effective hair and body care powered by food-grade ingredients. We’ll unveil refreshed packaging, thoughtful innovations, and new ways to make your daily rituals feel elevated, luxurious, and kind. We’ll deepen our philanthropic impact, aiming to give more, help more, and expand our commitment to women everywhere. And we will keep breaking barriers — in beauty, in racing, and in every space where women deserve to shine.
My wish for you in the new year is simple: may you trust your strength, nurture your gifts, and chase the dreams that tug at your heart. If 2025 taught us anything, it’s that courage paired with kindness is unstoppable.
Thank you for being part of the privé family. Thank you for letting us be a small part of your beautiful life. And thank you for helping us create a world where beauty truly is kindness.
Here’s to 2026 — a year of purpose, elevation, and endless possibility.
With gratitude and love,
Shay Hoelscher
CEO & Founder, Privé Products
Beauty is Kindness