There are moments in life and business that remind me exactly why I do what I do. Evening En Blanc – Project Beauty Share’s annual white-hot fundraiser – is one of those moments. It’s not just an event. It’s a beautiful reminder that the true power of beauty lies far beyond appearances — it lives in compassion, connection, and lifting others up when they need it most.
As a female founder and someone who has been blessed with an incredible career in the beauty industry, I’ve always believed that business should be a force for good. Partnering with Project Beauty Share is one of the most meaningful ways I get to live that belief out loud. Their mission — to restore dignity and hope to women experiencing hardship by providing them with hygiene and beauty essentials — is something that touches me deeply. Because at the end of the day, confidence changes everything. When a woman feels seen, valued, and worthy — she rises.
Evening En Blanc is where that magic happens. Surrounded by hundreds dressed in white, united by purpose, we raise our paddles, open our hearts, and create real, tangible change. It’s emotional, goose-bump inducing, and a reminder that generosity can be absolutely glamorous.
To me, this night represents:
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Gratitude — for the privilege to serve and support women who deserve to feel as beautiful as they truly are.
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Connection — to a community of passionate souls who believe, like I do, that kindness is the most powerful product we offer.
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Legacy — knowing that every dollar raised creates a ripple effect that transforms lives long after the music fades and the lights go down.
I leave Evening En Blanc each year with my heart overflowing — humbled, inspired, and recommitted to using my platform at privé products to do more, give more, and be more.
Because beauty, at its highest level, isn’t about what we put on — it’s about what we put out into the world.
Here’s to another year of white outfits, unstoppable women, and turning luxury into love.
Shay Hoelscher
CEO & Founder, Privé Products