Ingredients for prep and protect: jojoba proteins for elasticity and softness, green tea leaf for luster and softness, and kukui oil for gloss and shine.

prep & protect

multi-benefit blow dry cream and thermal protector / for all hair types
protect your hair from hot tools and environmental damage with prep & protect. this lightweight, multi-benefit cream strengthens, hydrates, and adds shine, leaving hair soft, smooth, and ready for styling.

product variants

quantity

infused with jojoba proteins, green tea leaf, and kukui oil, this cream repairs and strengthens hair while guarding against heat tools and UV exposure. it detangles, smooths frizz, and prevents breakage, making it perfect for all hair types. use it daily to keep your hair hydrated, shiny, and protected.

protects against hot tools and UV damage
smoothes the cuticle to detangle and reduce frizz
strengthens with jojoba proteins
hydrates and smooths with kukui oil
vegan formula, cruelty-free

At privé, every product is crafted with care, integrity, and purpose. We believe what you put on your body should be as pure as what you put in it—that’s why we use food-grade ingredients sourced from nature, not chemicals. From quinoa and baobab to green tea and bamboo, each ingredient is chosen for its nourishing, high-performance benefits that deliver real results while being safe for you and gentle on the planet. This commitment to clean, sustainable beauty means our formulas are biodegradable, our packaging is mindful, and our process is transparent. For our customers, it’s more than just great hair—it’s the confidence of knowing that every bottle supports wellness, kindness, and a more sustainable future.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.

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infused with jojoba proteins, green tea leaf, and kukui oil, this cream repairs and strengthens hair while guarding against heat tools and UV exposure. it detangles, smooths frizz, and prevents breakage, making it perfect for all hair types. use it daily to keep your hair hydrated, shiny, and protected.

protects against hot tools and UV damage
smoothes the cuticle to detangle and reduce frizz
strengthens with jojoba proteins
hydrates and smooths with kukui oil
vegan formula, cruelty-free

At privé, every product is crafted with care, integrity, and purpose. We believe what you put on your body should be as pure as what you put in it—that’s why we use food-grade ingredients sourced from nature, not chemicals. From quinoa and baobab to green tea and bamboo, each ingredient is chosen for its nourishing, high-performance benefits that deliver real results while being safe for you and gentle on the planet. This commitment to clean, sustainable beauty means our formulas are biodegradable, our packaging is mindful, and our process is transparent. For our customers, it’s more than just great hair—it’s the confidence of knowing that every bottle supports wellness, kindness, and a more sustainable future.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.

cruelty-free

gluten-free

color safe

vegan*

recycleable-packaging

prep & protect's

unique powerhouse blend

jojoba proteins

jojoba proteins penetrate the hair follicle and strengthen hair fibers from the inside, to encourage shine, elasticity and softness

green tea leaf

green tea leaves contain polyphenols, vitamin E and vitamin C, which help boost hair luster and softness

kukui oil

kukui oil contains high levels of amino and fatty acids, which are highly penetrative and are able to help restore moisture and imparts gloss and shine

shampoo & conditioner

explore privé’s clean haircare solutions with shampoos and conditioners tailored for moisture, volume, repair, and protection.

styling, finishing & treatments

achieve any style with clean, salon-quality styling products designed to add volume, texture, hold, or shine. perfect for all hair types, from fine to curly.