NEW! blonde rush duo
NEW! blonde rush duo
NEW! blonde rush duo
NEW! blonde rush duo
NEW! blonde rush duo

NEW! blonde rush duo

Exclusive New Customer Price: $26

$30 off with code NEWBFF

Regular Duo Price: $56

Blonde maintenance doesn’t have to be high maintenance.The Blonde Rush Duo delivers the refresh your blonde’s been begging for.

"As someone who has colored my blonde hair for many years, it often gets sort of yellow. This shampoo (which I use once a week) keeps the tone absolutely perfect and really natural looking rather than processed."

- Erica

blonde rush shampoo:
keep lightened hair bright and neutralize unwanted warmth with this blue-violet shampoo! blonde rush tempers and tones brassy tendencies in brunettes and brightens blonde colors while nourishing formulas maintain hair health and vibrancy.

blonde rush conditioner:
this cutting-edge formula infuses basic blue #99 in our violet conditioner to counteract a wider spectrum of unwanted brassiness. tone bleached blonde and neutralize brassy brunettes. features goji berry and jojoba proteins from our powerhouse blend to heal damage and strengthen hair fibers from the inside, encouraging shine, elasticity, and softness.

 *$29 price point only valid for new customers

this shampoo features powerful blue-violet pigments to neutralize yellow and orange tones, keeping blonde and highlighted brunette hair cool and bright. infused with a powerhouse blend of jojoba proteins, baobab proteins and oil, and bamboo extract, it strengthens, hydrates, and enhances shine and softness.

At privé, every product is crafted with care, integrity, and purpose. We believe what you put on your body should be as pure as what you put in it—that’s why we use food-grade ingredients sourced from nature, not chemicals. From quinoa and baobab to green tea and bamboo, each ingredient is chosen for its nourishing, high-performance benefits that deliver real results while being safe for you and gentle on the planet. This commitment to clean, sustainable beauty means our formulas are biodegradable, our packaging is mindful, and our process is transparent. For our customers, it’s more than just great hair—it’s the confidence of knowing that every bottle supports wellness, kindness, and a more sustainable future.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.
cruelty-free
gluten-free
color safe
vegan*
recycleable-packaging

NEW! blonde rush duo's

unique powerhouse blend

protect and invigorate with antioxidizing and revitalizing ingredients

baobab

baobab proteins and oil provide intense hydration, which helps protect hair from heat and environmental aggressors like pollution, sun, wind, and extreme temperature

bamboo

as one nature’s strongest naturally occurring materials, it helps build strength and structure in the hair

jojoba proteins

jojoba proteins penetrate the hair follicle and strengthen hair fibers from the inside, to encourage shine, elasticity and softness

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