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It’s Giving Brilliance

Cool tones, calm skin, all the good vibes. Featuring our Blonde Rush Shampoo and Conditioner to brighten and tone without the brass, plus a free Body Crème Cleanser for a balanced, skin-loving cleanse.

It’s giving: chill blonde energy, head-to-toe harmony, and a glow worth gifting.

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$58.00

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after using blonde rush shampoo, apply generously to damp hair.
focus on mid-lengths and ends.
leave in for 2-3 minutes, then rinse thoroughly.

Let the soft, luxurious texture melt into your skin as you massage it in. Breathe in the subtle, clean botanical scent. Rinse away stress, dryness, and dullness—revealing skin that feels comforted, nourished, and beautifully refreshed.

How to Use

after using blonde rush shampoo, apply generously to damp hair.
focus on mid-lengths and ends.
leave in for 2-3 minutes, then rinse thoroughly.

Let the soft, luxurious texture melt into your skin as you massage it in. Breathe in the subtle, clean botanical scent. Rinse away stress, dryness, and dullness—revealing skin that feels comforted, nourished, and beautifully refreshed.

blonde rush shampoo:
keep lightened hair bright and neutralize unwanted warmth with this blue-violet shampoo! blonde rush tempers and tones brassy tendencies in brunettes and brightens blonde colors while nourishing formulas maintain hair health and vibrancy.

blonde rush conditioner:
this cutting-edge formula infuses basic blue #99 in our violet conditioner to counteract a wider spectrum of unwanted brassiness. tone bleached blonde and neutralize brassy brunettes. features goji berry and jojoba proteins from our powerhouse blend to heal damage and strengthen hair fibers from the inside, encouraging shine, elasticity, and softness.

privé luxurious body crème cleanser
Indulge your skin in pure luxury with our ultra-nourishing body crème cleanser. This rich, velvety formula gently cleanses while delivering deep hydration, leaving skin soft, smooth, and glowing. Infused with clean, vegan ingredients like soothing aloe vera, organic shea butter, and botanical extracts, it replenishes moisture and restores the skin’s natural barrier. Perfect for all skin types, it transforms your daily shower into a self-care ritual—where high performance meets pure, clean beauty.

at privé we make our products in our facility just outside of Seattle, Washington (with the exception of aerosol hairsprays). making our own products ensures the high-quality that you receive with our brand—it's unsurpassed.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.

Tell Me More

blonde rush shampoo:
keep lightened hair bright and neutralize unwanted warmth with this blue-violet shampoo! blonde rush tempers and tones brassy tendencies in brunettes and brightens blonde colors while nourishing formulas maintain hair health and vibrancy.

blonde rush conditioner:
this cutting-edge formula infuses basic blue #99 in our violet conditioner to counteract a wider spectrum of unwanted brassiness. tone bleached blonde and neutralize brassy brunettes. features goji berry and jojoba proteins from our powerhouse blend to heal damage and strengthen hair fibers from the inside, encouraging shine, elasticity, and softness.

privé luxurious body crème cleanser
Indulge your skin in pure luxury with our ultra-nourishing body crème cleanser. This rich, velvety formula gently cleanses while delivering deep hydration, leaving skin soft, smooth, and glowing. Infused with clean, vegan ingredients like soothing aloe vera, organic shea butter, and botanical extracts, it replenishes moisture and restores the skin’s natural barrier. Perfect for all skin types, it transforms your daily shower into a self-care ritual—where high performance meets pure, clean beauty.

at privé we make our products in our facility just outside of Seattle, Washington (with the exception of aerosol hairsprays). making our own products ensures the high-quality that you receive with our brand—it's unsurpassed.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.

Blonde Rush Shampoo:
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Propanediol, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Panthenol (Provitamin B5), Hydrolyzed Jojoba Protein, Adansonia Digitata (Baobab) Oil, Olea Europaea (Olive) Fruit Oil, Euterpe Oleracea (Acai) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Pisum Sativum (Pea) Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Glyceryl Laurate, Polyquaternium-7, Hydroxypropyl Methylcellulose, Dimer Dilinoleyl Dimer Dilinoleate, Sodium Phytate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Leuconostoc Ferment Filtrate, Charcoal Powder, Citric Acid, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Fragrance (Parfum), Hydroxycitronellal, Basic Blue 99, Ext. Violet 2 (CI 60730).

Blonde Rush Conditioner:
Water (Aqua/Eau), Cetearyl Alcohol, Stearyl Alcohol, Caprylic/Capric Triglyceride, Cyclohexasiloxane, Behentrimonium Methosulfate, Panthenol (Provitamin B5), Tocopherol (Vitamin E), Adansonia Digitata (Baobab) Oil, Hydrolyzed Jojoba Protein, Euterpe Oleracea (Acai) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Pisum Sativum (Pea) Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Glycerin, Cyclopentasiloxane, Propanediol, Cetrimonium Chloride, Dimethiconol, Guar Hydroxypropyltrimonium Chloride, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Leuconostoc Ferment Filtrate, Charcoal Powder, Citric Acid, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Phenoxyethanol, Fragrance (Parfum), Hydroxycitronellal, Basic Blue 99, Basic Red 76, Ext. Violet 2 (CI 60730).

body crème cleanser:
Water/Agua/Eau’, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Disodium Cocoamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Cetyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Niacinamide, Panthenol, Allantoin, Aloe Barbadensis (Aloe Vera) Inner Leaf Extract, Adansonia Digitata (Baobab) Oil, Adansonia Digitata (Baobab) Extract, Camelia Sinensis (Green Tea) Leaf Extract, Lycium Barbarum (Goji) Fruit Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Euterpe Oleracea (Acai) Fruit Extract, Punica Granaturm (Pomegranate) Fruit Extract, Arnica Montana Extract, Lactic Acid, Glycolic Acid, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Tocopheryl Acetate (Vitamin E), Cocos Nucifera Coconut) Oil, Butyrospermem Parkii (Shea) Butter, Fragrance, Phenoxyethanol, Ethylhexyl Glycerin.

Full Ingredient List

Blonde Rush Shampoo:
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Propanediol, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Panthenol (Provitamin B5), Hydrolyzed Jojoba Protein, Adansonia Digitata (Baobab) Oil, Olea Europaea (Olive) Fruit Oil, Euterpe Oleracea (Acai) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Pisum Sativum (Pea) Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Glyceryl Laurate, Polyquaternium-7, Hydroxypropyl Methylcellulose, Dimer Dilinoleyl Dimer Dilinoleate, Sodium Phytate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Leuconostoc Ferment Filtrate, Charcoal Powder, Citric Acid, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Fragrance (Parfum), Hydroxycitronellal, Basic Blue 99, Ext. Violet 2 (CI 60730).

Blonde Rush Conditioner:
Water (Aqua/Eau), Cetearyl Alcohol, Stearyl Alcohol, Caprylic/Capric Triglyceride, Cyclohexasiloxane, Behentrimonium Methosulfate, Panthenol (Provitamin B5), Tocopherol (Vitamin E), Adansonia Digitata (Baobab) Oil, Hydrolyzed Jojoba Protein, Euterpe Oleracea (Acai) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Pisum Sativum (Pea) Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Glycerin, Cyclopentasiloxane, Propanediol, Cetrimonium Chloride, Dimethiconol, Guar Hydroxypropyltrimonium Chloride, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Leuconostoc Ferment Filtrate, Charcoal Powder, Citric Acid, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Phenoxyethanol, Fragrance (Parfum), Hydroxycitronellal, Basic Blue 99, Basic Red 76, Ext. Violet 2 (CI 60730).

body crème cleanser:
Water/Agua/Eau’, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Disodium Cocoamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Cetyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Niacinamide, Panthenol, Allantoin, Aloe Barbadensis (Aloe Vera) Inner Leaf Extract, Adansonia Digitata (Baobab) Oil, Adansonia Digitata (Baobab) Extract, Camelia Sinensis (Green Tea) Leaf Extract, Lycium Barbarum (Goji) Fruit Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Euterpe Oleracea (Acai) Fruit Extract, Punica Granaturm (Pomegranate) Fruit Extract, Arnica Montana Extract, Lactic Acid, Glycolic Acid, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Tocopheryl Acetate (Vitamin E), Cocos Nucifera Coconut) Oil, Butyrospermem Parkii (Shea) Butter, Fragrance, Phenoxyethanol, Ethylhexyl Glycerin.

cruelty-free

gluten-free

color safe

vegan*

recycleable-packaging

It’s Giving Brilliance's

jojoba proteins

jojoba proteins penetrate the hair follicle and strengthen hair fibers from the inside, to encourage shine, elasticity and softness

baobab

baobab proteins and oil provide intense hydration, which helps protect hair from heat and environmental aggressors like pollution, sun, wind, and extreme temperature

bamboo

as one nature’s strongest naturally occurring materials, it helps build strength and structure in the hair

green tea leaf

green tea leaves contain polyphenols, vitamin E and vitamin C, which help boost hair luster and softness

goji berry

packed with vitamins, minerals, amino acids, goji berry also contains phytochemicals that help heal damage

shampoo & conditioner

explore privé’s clean haircare solutions with shampoos and conditioners tailored for moisture, volume, repair, and protection.

styling, finishing & treatments

achieve any style with clean, salon-quality styling products designed to add volume, texture, hold, or shine. perfect for all hair types, from fine to curly.

our favorites

clean haircare essentials loved for their ability to hydrate, repair, and style with ease while delivering salon-quality results.

It’s Giving Brilliance

It’s Giving Brilliance's