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It’s Giving Brilliance
It’s Giving Brilliance
NEW

It’s Giving Brilliance

Cool tones, calm skin, all the good vibes. Featuring our Blonde Rush Shampoo and Conditioner to brighten and tone without the brass, plus a free Body Crème Cleanser for a balanced, skin-loving cleanse.

It’s giving: chill blonde energy, head-to-toe harmony, and a glow worth gifting.

$58.00
$58.00 $80.50
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blonde rush shampoo:
keep lightened hair bright and neutralize unwanted warmth with this blue-violet shampoo! blonde rush tempers and tones brassy tendencies in brunettes and brightens blonde colors while nourishing formulas maintain hair health and vibrancy.

blonde rush conditioner:
this cutting-edge formula infuses basic blue #99 in our violet conditioner to counteract a wider spectrum of unwanted brassiness. tone bleached blonde and neutralize brassy brunettes. features goji berry and jojoba proteins from our powerhouse blend to heal damage and strengthen hair fibers from the inside, encouraging shine, elasticity, and softness.

privé luxurious body crème cleanser
Indulge your skin in pure luxury with our ultra-nourishing body crème cleanser. This rich, velvety formula gently cleanses while delivering deep hydration, leaving skin soft, smooth, and glowing. Infused with clean, vegan ingredients like soothing aloe vera, organic shea butter, and botanical extracts, it replenishes moisture and restores the skin’s natural barrier. Perfect for all skin types, it transforms your daily shower into a self-care ritual—where high performance meets pure, clean beauty.

At privé, every product is crafted with care, integrity, and purpose. We believe what you put on your body should be as pure as what you put in it—that’s why we use food-grade ingredients sourced from nature, not chemicals. From quinoa and baobab to green tea and bamboo, each ingredient is chosen for its nourishing, high-performance benefits that deliver real results while being safe for you and gentle on the planet. This commitment to clean, sustainable beauty means our formulas are biodegradable, our packaging is mindful, and our process is transparent. For our customers, it’s more than just great hair—it’s the confidence of knowing that every bottle supports wellness, kindness, and a more sustainable future.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.
cruelty-free
gluten-free
color safe
vegan*
recycleable-packaging

It’s Giving Brilliance's

unique powerhouse blend

protect and invigorate with antioxidizing and revitalizing ingredients

jojoba proteins

jojoba proteins penetrate the hair follicle and strengthen hair fibers from the inside, to encourage shine, elasticity and softness

baobab

baobab proteins and oil provide intense hydration, which helps protect hair from heat and environmental aggressors like pollution, sun, wind, and extreme temperature

bamboo

as one nature’s strongest naturally occurring materials, it helps build strength and structure in the hair

green tea leaf

green tea leaves contain polyphenols, vitamin E and vitamin C, which help boost hair luster and softness

goji berry

packed with vitamins, minerals, amino acids, goji berry also contains phytochemicals that help heal damage

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