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definition cream

smooth, mold, and shape for all hair types
achieve sculpted styles, slicked-back ponytails, or defined curls with definition cream, a multi-benefit styling cream designed for every hair type. this high-hold formula adds extreme texture, controls frizz, and tames flyaways, perfect for both short and long styles.

 

infused with a powerhouse blend of baobab proteins and oil, bamboo, and açai, this cream nourishes and strengthens hair while providing long-lasting hold. giving a matte finish, this texturizing and molding cream makes it easy to create your desired look without weighing hair down.

  • defines curls and shapes styles
  • lightweight formula with pliable hold
  • adds texture and definition to long or short hair
  • works on all hair types
  • vegan formula, cruelty-free

At privé, every product is crafted with care, integrity, and purpose. We believe what you put on your body should be as pure as what you put in it—that’s why we use food-grade ingredients sourced from nature, not chemicals. From quinoa and baobab to green tea and bamboo, each ingredient is chosen for its nourishing, high-performance benefits that deliver real results while being safe for you and gentle on the planet. This commitment to clean, sustainable beauty means our formulas are biodegradable, our packaging is mindful, and our process is transparent. For our customers, it’s more than just great hair—it’s the confidence of knowing that every bottle supports wellness, kindness, and a more sustainable future.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.

cruelty-free
gluten-free
color safe
vegan*
recycleable-packaging

definition cream's

unique powerhouse blend

protect and invigorate with antioxidizing and revitalizing ingredients

bamboo

as one nature’s strongest naturally occurring materials, it helps build strength and structure in the hair

baobab

baobab proteins and oil provide intense hydration, which helps protect hair from heat and environmental aggressors like pollution, sun, wind, and extreme temperature

acai

açai ontains omega-3, 6, and 9 fatty acids as well as the vitamins A, C, E and B—which are vital for hair health

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