Shay Hoelscher has worked for some of the biggest power hitter names in beauty. When Shay had the opportunity to delve into beauty with a line of her own, she jumped in the driver seat. She now helms privé products, and with her passion for motorsports she is sponsoring female driver Sabre Cook in Porsche Carrera Cup North America. Shay knows that the best story a brand can tell is to give confidence, which she does through leadership and giving back to less fortunate women with Project Beauty Share and Engine for Good.
