A Reflection on Our Privé Press Event
There are moments in business that go beyond strategy, beyond product, beyond even results. They become something deeper—something felt. Our recent privé press event was one of those moments. It wasn’t just an opportunity to introduce our products to editors. It was an opportunity to open our world—to share not just what we create, but why we exist. And that distinction means everything.
More Than a Brand — A Belief System From the very beginning, I have believed that privé was never meant to be just another haircare brand. It was meant to be a reflection of something bigger: That beauty can be clean and high-performing that luxury can be accessible that business can be a force for good.
As I stood in front of the editors, sharing our journey, I wasn’t presenting a product line. I was sharing a philosophy. A belief that “Beauty is Kindness” is not just a tagline—it’s a responsibility. A responsibility to create with integrity. To lead with heart. To give back in meaningful ways. And I could feel that message land. letting them experience the difference
What made this event so powerful wasn’t just what was said—it was what was experienced. Editors didn’t just hear about privé. They touched it. They felt it.
They saw the results in real time. They experienced: The performance of clean, food-grade ingredients The transformation in hair after just one use the intentionality behind every formula Because the truth is—our products speak for themselves. But when paired with purpose, something shifts. It becomes more than performance. It becomes connection.
Where Beauty Meets Motorsport Energy One of the most meaningful parts of the day was sharing how privé lives at the intersection of two worlds: High-performance beauty and high-performance motorsports. Our partnership with Sabré Cook is not just a sponsorship. It’s a statement. A statement about: Breaking barriers showing up in spaces where women haven’t always been seen redefining what leadership and performance look like as editors began to understand this connection, I could see the shift.
Privé wasn’t just a beauty brand anymore. It became a movement. The heart behind It all if there was one thing I hoped every editor would walk away with, it was this: That Privé is built on heart.
Through our partnership with Project Beauty Share and our commitment to giving back, we are constantly reminded that what we do matters far beyond the salon or the shelf. We are in the business of restoring confidence. Of uplifting women. Of creating a ripple effect of kindness. And that is the soul of privé. A Lasting Emotional Experience As the event came to a close, what stayed with me most wasn’t the conversations about product performance or trends. It was the connection. The understanding. The moment when editors didn’t just see privé— they felt it.
Because at the end of the day, that’s what I’ve always believed beauty should do: Create a lasting emotional experience. Not just something you use— but something you remember. This Is Just the beginning This event was more than a milestone. It was a moment of alignment. A reminder that when you lead with purpose, people feel it. When you build with intention, it shows. And when you stay true to your values, the right people lean in. To every editor who joined us—thank you for seeing us. For feeling us. For understanding that privé is not just what we make. It’s who we are. And we’re just getting started.