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say hello to our clean ingredients

at prive, we pride ourselves on packing our products with the highest-performing natural ingredients on the planet, not only with the care of you and your hair in mind but care for the environment. this earth day, we want to introduce you to a few of our clean, power-house blend ingredients, which feature everything from super-fuel antioxidants, to revitalizing natural oils, to strengthening proteins—no harsh chemicals necessary. 

bamboo

noted as one of the most sustainable crops on the planet due to its fast-growing nature, bamboo has been an eco-friendly staple for centuries due to its unmatched strength. this luscious grass packs the same punch in our products by building up hair’s strength and structure from the roots down.

green leaf tea

who said green tea was only good for drinking? green leaf tea has been utilized for its health benefits since as early as 2737 BC, so it’s no wonder it’s still one of the leading clean ingredients today. green tea contains polyphenols, vitamin e, and vitamin c, all of which are essential for overall hair health. in our products, this ingredient helps keep your hair super soft and silky smooth. 

pomegranate 

one of the planet’s most ancient and peculiar, fruits, pomegranates are packed with vitamin a and vitamin k. these two crucial nutrients can have an immense impact on your hair, from promoting a healthy scalp and hair growth to keeping the roots and strands of your hair strong. 

baobab proteins and oil 

a product of the sustainable tree of the same name, baobab oil and proteins will infuse your hair with intense hydration. in our products, this clean ingredient can protect your hair from harsh environmental irritants like pollution, heat, and the sun. 

goji berries 

these tiny, red berries are delicious to eat and great for the environment due to their low water footprint, but did you know they can also benefit your hair? goji berries are packed with vitamins, minerals, phytochemicals, and amino acids, making them the perfect ingredient to heal damage from heat, chemicals, and other aggressors. 

sweet green peas 

one of the more unexpected ingredients in our power-house-blend, sweet green peas do wonders for your hair and the environment. not only do they contain proteins, phytonutrients, and amino acid to assist in moisture retention and prevent breakage to your hair, peas soak up nitrogen from the air when they grow, reducing the need for synthetic fertilization and therefore keeping soil happy and healthy. 


it is important to acknowledge the impact harmful ingredients and pollutants have on the environment during earth month. these clean ingredients and the rest of the components in our power-house blend make it possible for us to fulfill our duty to protect our hair and health and make the planet a better place.