ingredient spotlight: pomegranate
a unique, shrub-growing fruit best known for its delicious seeds, tart juice, and lustrous red hue, pomegranate was once known to ancient mediterranean civilizations as a fruit of the gods.
not only is pomegranate growing in popularity in terms of its use in the kitchen, but it is becoming increasingly clear that the fruit can have a profound impact when utilized in health and beauty products. here’s a look at the many benefits pomegranates hold to help you understand why it is one of the biggest stars in our powerhouse ingredients blend. in no time, you’ll be wondering why you didn’t incorporate this natural wonder into your day-to-day life sooner.
pomegranate health benefits
pomegranates are rich in antioxidants and vitamins. in fact, one fruit contains over 40 percent of your recommended daily vitamin c intake. because of this, as well as its anti-inflammatory properties, the pomegranate is lauded for its countless health benefits.
from aiding in digestion, immune response, and blood pressure to helping to fight off viral infections—pomegranate has even been linked to cancer prevention, memory retention, and as a remedy for arthritis, diabetes, and heart disease.
pomegranate in hair care and beauty
pomegranate most often finds its way into hair care and beauty products in the form of pomegranate seed oil.
in skincare products, pomegranate may be used in cleansers—due to its anti-viral and microbial properties, moisturizers—due to its anti-inflammatory properties, and in anti-aging and anti-wrinkle treatments. it’s gentle and great for sensitive skin and has been linked to soothing sunburns and irritation, reducing redness, and protecting against UV rays. Some even use crushed pomegranate seeds as an exfoliant to give the skin with a healthy glow.
in haircare products, pomegranate is all about hydration. it is excellent for moisture retention due to its high concentration of ellagic acid. pomegranate is also known to benefit scalp health not only by cleansing and decreasing dirt and oil build-up due to its ph-balancing properties but protecting it from UV-induced dryness and damage and stimulating your roots to promote hair growth.
pomegranate and privé
in privé products, pomegranate is an essential component of our powerhouse ingredients blend. we made a point to include pomegranate in our products due to its concentration of vitamin a, which is crucial for overall scalp health and hair growth. we also recruited the organic fruit because of its high quantities of vitamin K, which help keep the roots and individual strands of your hair healthy and strong.
when it comes to taking care of your hair, skin, and body—it really is all about pomegranate.