privé supports racing
by Shay Hoelscher
from Shay
"supporting women in all facets of life, including sports, has always been a passion of mine. as a racing driver myself, I am fierce about inviting more women into the sport I love. this commitment is exemplified through our sponsorship of Sabré Cook, as the first female racing driver in the highly competitive Porsche Carrera Cup North America Series. Sabré’s journey in a traditionally male-dominated sport underscores the importance of representation and inspires countless women to pursue their dreams, no matter the barriers.
representation in sports, especially in fields historically dominated by men, is crucial. it challenges outdated norms and opens doors for future generations of women. by supporting Sabré Cook, we are not just sponsoring a driver; we are championing the idea that women belong and can excel in any arena they choose. this is vital in fostering a more inclusive and equitable environment within the sport.
interestingly, the viewership demographics reveal a promising trend: a significant percentage of the audience for such racing series are female. this highlights a growing interest and passion among women for the sport, further reinforcing the need for female representation on the track. it’s not just about participation; it’s about seeing themselves reflected in the heroes of the sport.
our brand partnership is a celebration of women and their remarkable achievements. by aligning with Sabré Cook, we honor her perseverance, skill, and dedication. this partnership is more than a sponsorship; it’s a testament to our belief in empowering women, celebrating their successes, and inspiring others to break through barriers. together, we are not just racing towards the finish line but also towards a future where gender does not define one’s ability to succeed."
Sabre Cook
Sabré Cook is a professional racing driver and mechanical engineer originally from Grand Junction, Colorado but now residing in Indianapolis. she progressed from a successful professional karting career (14x Championships) into car racing in 2017 and has raced in a broad spectrum of series such as SCCA, Road to Indy, F4, F3, W Series, NLS, MX5, WRL, Porsche Sprint Challenge, and now Porsche Carrera Cup North America as the first female to do so. alongside racing, Sabré earned her Bachelor of Science in Mechanical Engineering from the Colorado School of Mines in 2017 and has gone on to work for companies like Infiniti (Nissan) Global, Renault F1 Team, Formula Mazda, and Paretta Autosport in INDYCAR.
background of Sabré
"I was very fortunate to be born into a racing family. my parents used to host supercross events, and one supercross Sunday in May my mom, Melissa, went into labor and I was born on race day! my father, Stacey, was also a professional motorcross and supercross rider. so naturally I rode a little 50cc motorcycle before I ever drove with 4 wheels. I used to sit on my dad’s bikes in the garage and make engine noises with my little brother, Tristan. however, my parents didn’t want us enduring the physically harsh and dangerous sport of motorcycle racing. so as a compromise we got into go-karts. I did my first kart race just before turning 8 years old, and went on to win my first World Championship at 13. I remember crossing the finish line as I won the race and reflecting on how incredibly special racing is, the exciting challenges it offers, and that I wanted to be a part of it for the rest of my life.
Mm partnership with privé products and Shay has filled me with so much joy and love! being the only female in male dominated spaces often had me shying away from my feminine characteristics. since partnering with privé and seeing the example Shay sets, I feel so much more confident and comfortable leaning into my feminine side. Shay and the privé team set such a wonderful example of what it really means to have “women supporting women.” it’s no secret racing, business, and professional sport can be hard and cutthroat, so working with Shay and her team has been such a contrast and I can’t thank them enough for making me feel so loved and supported.
with privé I know and see that they care about making a positive impact in women’s lives. they encourage and align with one of my missions to inspire others to be the best version of themselves, regardless of background or gender. I’m so proud and honored to have them as part of my team – racing toward a better future together."
Porsche Carrera CUP North America
this series attracts the best PRO, PRO-AM and amateur sports car racing drivers from North America and around the world.
Porsche Carrera Cup North America is the premier one make championship race series on the continent, with drivers competing in identical Porsche 911 GT3Cup race cars.
Carrera Cup Races across the country at the biggest motorsport events in the USA, delivering market-leading event attendees. broadcast reach and premium experience for all drivers, teams and partners involved.
the spectacular styled race car produces 510 horsepower
The Series championship consists of 8 rounds of race weekends (2 races per weekend)
with the capacity field, 51 breathtaking racing cars will compete to win the championship in their respective classes:
PRO: Aged 17-35
PRO-AM: Aged 36-49
MASTERS: 50 and Over
HOW THE RACES WORK:
every driver needs to qualify to where the will start the race in the “grid” of all the drivers
from the fastest lap time to the slowest lap time is where each driver will start in the race and when the racing drivers achieves the fastest lap time they will earn “pole” position which means 1st place to start the race.
HOW YOU QUALIFY:
the qualifying sessions are 30 minutes long, this gives each driver to go out and achieve their fastest lap time.
CHAMPIONSHIP POINTS:
the winner for the championship with have the most points
HOW TO GET POINTS:
points are awarded based on finishing positions in the races
PRO (race 1) ARE WEIGHTED AS FOLLOWS:
finishing position & points
1st - 12
2nd - 10
3rd - 8
4th - 6
5th - 4
6th - 3
7th - 2
8th - 1
PRO (race 2), PRO-AM & MASTER POINTS WEIGHTED AS FOLLOWS:
finishing position & points
1st - 10
2nd - 8
3rd - 6
4th - 5
5th - 4
6th - 3
7th - 2
8th - 1
2024 Calendar of Race Weekend Rounds
Rounds 11-12 Indianapolis Motor Speedway September 20-22
Rounds 13-14 Michelin Raceway Road Atlanta October 9-11
Rounds 15-16 Circuit of the Americas October 18-20