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by type
shop all
shampoos & conditioners
styling & finishing
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repair
hydration
volume
blonde care
smooth
texture
hold
heat protection
featured
kits & sets
best sellers
get inspired
blogs
the brand
our philosophy
our ingredients
#priveitforward
transparency matters
salon locator
brand brochure
hair quiz
pros
perks
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volume
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amp up shampoo
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amp up conditioner
$28.00
shining weightless amplifier
$28.00
styling whip
$24.00
dry shampoo
$8.00
amp up 1 oz. duo