blonde rush shampoo

At privé, every product is crafted with care, integrity, and purpose. We believe what you put on your body should be as pure as what you put in it—that’s why we use food-grade ingredients sourced from nature, not chemicals. From quinoa and baobab to green tea and bamboo, each ingredient is chosen for its nourishing, high-performance benefits that deliver real results while being safe for you and gentle on the planet. This commitment to clean, sustainable beauty means our formulas are biodegradable, our packaging is mindful, and our process is transparent. For our customers, it’s more than just great hair—it’s the confidence of knowing that every bottle supports wellness, kindness, and a more sustainable future.

you're good with us

no gluten or animal testing on our watch. proudly crafted with recyclable packaging.

what counts when it comes to products is the quality of the ingredients—that’s what we believe in at privé. our food-grade ingredients contain no harmful or toxic preservatives.

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Propanediol, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Panthenol (Provitamin B5), Hydrolyzed Jojoba Protein, Adansonia Digitata (Baobab) Oil, OlAea Europaea (Olive) Fruit Oil, Euterpe Oleracea (Acai) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Pisum Sativum (Pea) Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Glyceryl Laurate, Polyquaternium-7, Hydroxypropyl Methylcellulose, Dimer Dilinoleyl Dimer Dilinoleate, Sodium Phytate, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Leuconostoc Ferment Filtrate, Charcoal Powder, Citric Acid, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Fragrance (Parfum), Hydroxycitronellal, Basic Blue 99, Ext. Violet 2 (CI 60730).